AMI, a name synonymous with sophistication and modern fashion, has carved a niche for itself in the luxury apparel industry. Founded in 2011 by Alexandre Mattiussi, the brand was born out of a desire to create clothing that blends timeless elegance with a rebellious, contemporary edge. AMI, which means "friend" in French, reflects the brand's ethos of inclusivity and approachability, making high-end fashion accessible to all.
From its humble beginnings in Paris, AMI has grown into a global phenomenon. Alexandre Mattiussi, a former designer at renowned fashion houses like Dior and Givenchy, sought to create a brand that resonates with his personal style. His vision was to craft pieces that are both stylish and comfortable, catering to men and women who value quality and individuality. Today, AMI is celebrated for its minimalist designs, impeccable craftsmanship, and effortless Parisian chic.
One of the defining features of AMI is its iconic heart logo, which has become a symbol of the brand's philosophy. The heart represents love, friendship, and the emotional connection between the brand and its audience. This simple yet powerful emblem is often seen on AMI’s signature pieces, such as cashmere sweaters, leather jackets, and tailored suits, making them instantly recognizable.
AMI’s collections are a reflection of Alexandre Mattiussi’s avant-garde approach to fashion. Each piece tells a story, blending classic tailoring with modern silhouettes. The brand’s use of high-quality fabrics and attention to detail ensures that every garment is not only visually stunning but also durable and comfortable. Whether it’s a casual polo shirt or an elegant overcoat, AMI delivers a perfect balance of style and substance.