Founded in 1921 by Guccio Gucci, the Italian fashion house Gucci has grown from a small leather goods company in Florence to one of the most iconic and influential luxury brands in the world.

Inspired by the elite travelers he encountered while working in luxury hotels, Guccio Gucci sought to create high-quality luggage and accessories that combined craftsmanship with sophistication. The brand’s early success was built on its durable leather goods, adorned with distinctive details like the now-famous double-G logogreen-red-green web stripe.

By the mid-20th century, Gucci had expanded its offerings to include clothing, footwear, and iconic accessories such as the Horsebit loaferJackie O’ Gucci bag, both of which remain staples in the fashion world. The brand became synonymous with Italian glamour, attracting a clientele of celebrities, royalty, and tastemakers.

In the 1990s, under the creative direction of Tom Ford, Gucci underwent a dramatic transformation. Ford’s bold and provocative designs revitalized the brand, making it a symbol of modernity and allure. His innovative approach to fashion reshaped Gucci’s identity, blending sensuality with timeless elegance.

Today, Gucci continues to push boundaries under the leadership of Alessandro Michele, who took over as creative director in 2015. Michele’s eclectic and gender-fluid designs have redefined luxury, making Gucci a trailblazer in the industry. From its classic motifs to its avant-garde collections, Gucci remains a symbol of innovation and creativity.

Beyond fashion, Gucci has also embraced sustainability, committing to eco-friendly practices and social responsibility. The brand’s efforts to reduce its environmental impact reflect its dedication to a more conscious and inclusive future.

With over a century of history, Gucci’s legacy is built on a foundation of tradition, innovation, and an unwavering commitment to excellence. It is not just a brand—it is a cultural icon.