Oopbuy Finds Spreadsheet
Asics, a globally renowned brand in athletic footwear and sportswear, has a rich history that dates back to 1949. Founded by Mr. Kihachiro Onitsuka in Kobe, Japan, the brand was initially established as "Onitsuka Co., Ltd." with the goal of helping the youth rebuild their lives through sports and mental challenge after World War II.
Mr. Onitsuka was inspired to create shoes that would promote health and well-being among young people. The first product he developed was a basketball shoe, which was designed to provide better support and comfort for athletes. The success of this initial product laid the foundation for the company's future innovations in athletic footwear.
In 1977, the company changed its name to Asics, an acronym for the Latin phrase "Anima Sana In Corpore Sano," which translates to "A Sound Mind in a Sound Body." This motto reflects the brand's philosophy of promoting overall health and well-being through physical activity and sports.
Asics is known for its relentless pursuit of innovation. Over the years, the brand has introduced numerous groundbreaking technologies, such as the GEL cushioning system, which provides exceptional shock absorption, and the FlyteFoam midsole, which offers lightweight and responsive cushioning. These innovations have made Asics a favorite among professional athletes and fitness enthusiasts alike.
From its humble beginnings in Japan, Asics has grown into a global powerhouse in the athletic footwear industry. The brand sponsors numerous international athletes and sports teams, and its products are sold in over 100 countries. Asics' commitment to quality and performance has earned it a loyal customer base around the world.
In recent years, Asics has also focused on sustainability and social responsibility. The brand has implemented eco-friendly practices in its manufacturing processes and has launched initiatives to bring hope and positive change to developing areas. These efforts have further solidified Asics' reputation as a socially conscientious brand.
Asics continues to innovate and expand its product offerings, staying true to its founding principles. With a strong commitment to quality, performance, and social responsibility, Asics is poised to remain a leading name in the athletic footwear industry for years to come.